Ep 38: Six Ways to Grow Your Dental Practice in 2026 (Without Spending More on Marketing)

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In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engagement and increase practice revenue in 2026.

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Ep 37: Why We Stopped Recommending Mailers for Most of Our Dentist Clients

Why We Stopped Recommending Mailers for Most of Our Dentist Clients

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency’s decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition.

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Ep 36: Should Your Practice Be Targeting the Keyword ‘Affordable Dentist’?

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In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword ‘affordable dentist’ and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keyword to attract more patients.

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Ep 35: Why Former Clients Return to Dental Marketing Agencies

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In this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships. The conversation highlights the importance of understanding client needs, the role of office managers, and the significance of continuity in agency-client relationships.

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Ep 34: Four Insights From Launching 100+ Dental Practices

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In this episode of the Dental Flow Podcast, Benjamin Suggs shares four critical insights for dentists planning to start their own practice. He emphasizes the importance of location, targeting new patients, training front desk staff, and creating an exceptional patient experience. Each of these elements plays a vital role in the success and growth of a dental practice, and Suggs provides practical advice based on his extensive experience in the industry.

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Ep 33: Make this One Simple Change Today to Get More New Patients in Your Practice

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In this episode of the Dental Flow Podcast, host Benjamin Suggs shares a straightforward yet powerful strategy for dental practices to boost new patient bookings: instructing front desk staff to always offer an appointment time on every new patient call. By doing so, practices can uncover and address real objections that prevent bookings, gather valuable data on why patients may not schedule, and identify opportunities for operational improvements. The episode highlights the importance of tracking these objections, adapting to patient needs, and making data-driven adjustments to promote practice growth and patient acquisition.

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Ep 32: Google’s Game-Changing Update for Instagram

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In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms.

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Ep 31: Why Your Dental Website’s Google Traffic is Tanking

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In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google’s EAT guidelines, the importance of comprehensive and informative content, answering common questions transparently, and localizing content to improve search visibility.

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Ep 30: Dr. Bethaney Brenner Talks TMJ and Sleep Apnea Treatment

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In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenner also delves into the role of nutrition in managing these conditions and provides insights into what patients can expect during their first visit.

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Ep 29: What is Value of a New Patient in Your Dental Practice

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In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance of making informed marketing decisions based on calculated ROI.

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