What Makes You So Special? 4 Tips on How to Answer that Question.

We all like to think we’re special, especially in our professional capacities. Our dental practice stands head and shoulders above the competition. However, when a patient asks, “What makes you different?” it can sometimes be challenging to articulate a clear and compelling answer. Even if we know what sets us apart, conveying that to a…

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6 Things You Should Look For When Choosing a Dental Marketing Company

Click here to listen to this article instead of reading it.  Choosing the right dental marketing company can significantly impact the growth and success of your practice. With so many options available, knowing what to look for is essential to ensure you’re making the best choice. Here are six critical factors to consider when selecting…

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5 Things You Need to Know About the Recent Google Changes

Recent Google Changes

In late February 2016, Google significantly changed how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right-hand side of the results page and added a fourth PPC ad at the top of the search results. What does this mean for your practice? Trust us, these changes are crucial for any doctor or…

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Google Search: The Cornerstone of Digital Marketing Success

Google Search The Cornerstone of Digital Marketing Success

When people think of digital marketing, one word consistently comes to mind: Google. The success of your online marketing campaign largely hinges on how Google treats your website. As I’ve mentioned in past blog posts, Google’s mission is to provide reliable content based on the search terms users enter. Offering practical, relevant content is the…

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