What Makes You So Special? 4 Tips on How to Answer that Question.

We all like to think we’re special, especially in our professional capacities. Our dental practice stands head and shoulders above the competition. However, when a patient asks, “What makes you different?” it can sometimes be challenging to articulate a clear and compelling answer. Even if we know what sets us apart, conveying that to a…

Read More

What Is Remarketing?

What Is Remarketing

Remarketing. Are you familiar with this term? Even if you aren’t, you’ve likely experienced its effects while browsing the web. Imagine you’ve Googled a phrase like “Men’s dress shoes” to find a pair you might want to buy. Suddenly, ads for Cole Haan start appearing in your Facebook feed and on various websites you visit.…

Read More

5 Things You Need to Know About the Recent Google Changes

Recent Google Changes

In late February 2016, Google significantly changed how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right-hand side of the results page and added a fourth PPC ad at the top of the search results. What does this mean for your practice? Trust us, these changes are crucial for any doctor or…

Read More

Google Search: The Cornerstone of Digital Marketing Success

Google Search The Cornerstone of Digital Marketing Success

When people think of digital marketing, one word consistently comes to mind: Google. The success of your online marketing campaign largely hinges on how Google treats your website. As I’ve mentioned in past blog posts, Google’s mission is to provide reliable content based on the search terms users enter. Offering practical, relevant content is the…

Read More

Your Dental Practice’s Most Valuable Asset

Your Dental Practice Most Valuable Asset

Most Practice Transition Consultants will tell you that a dental practice’s most valuable asset is its roster of patients. When purchasing a dental practice, you are essentially buying future cash flows, and nothing is more closely tied to those cash flows than active patients. Therefore, maintaining and growing your patient base is crucial to your…

Read More