Posts Tagged ‘Dental Start Up’
Dental Startup Marketing Plans: Don’t Make These Common Mistakes!
Launching a new dental practice is an exciting venture, but it comes with its fair share of challenges, especially in marketing. Over the years, we have helped launch over 50 dental practices. Some of these practices flourished from the get-go, while others required intervention after their initial marketing efforts failed to produce the desired growth.…
Read MoreWhat Makes You So Special? 4 Tips on How to Answer that Question.
We all like to think we’re special, especially in our professional capacities. Our dental practice stands head and shoulders above the competition. However, when a patient asks, “What makes you different?” it can sometimes be challenging to articulate a clear and compelling answer. Even if we know what sets us apart, conveying that to a…
Read MoreThe Top 6 Reasons Why Your Practice Should Be Advertising on Facebook
Having a Facebook page for your dental practice is a good start, but are you leveraging it to its full potential? If you’re like many small business owners, posting on social media is something you do sporadically, often around holidays. However, with strategic Facebook advertising, you can drive more traffic to your website, increase engagement…
Read MoreNew Data on the Power of Online Reviews to Get More New Patients
How often do you check online reviews of a local business before deciding on its products or services? If you’re like most people, the answer is probably quite frequently. The first thing many consumers do after visiting a practice’s website is look up the online reviews left by other patients. Did those patients have a…
Read MoreA Huge, Untapped Source for New Dental Patients. Right There in Your Office!
Today, we’d like to discuss a source of new patient referrals often overlooked in dental practices: referrals from your team members. When we talk about team member referrals, we’re not just referring to the occasional friends and family referrals that might come from your receptionist or assistant, often with an expectation of a discount. Instead,…
Read More5 Things You Need to Know About the Recent Google Changes
In late February 2016, Google significantly changed how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right-hand side of the results page and added a fourth PPC ad at the top of the search results. What does this mean for your practice? Trust us, these changes are crucial for any doctor or…
Read More5 Other Places Where Your Dental Practice Needs to Be Online: Having a Website is Not Enough!
Total Online Presence. Does that sound familiar? If you’re a client of the Practice Treatment Plan, it should. We often emphasize that just a website is insufficient to market your practice online effectively. Achieving a Total Online Presence is crucial. This involves a system of interconnected links, listings, and content pages that enhance your online…
Read MoreGoogle Search: The Cornerstone of Digital Marketing Success
When people think of digital marketing, one word consistently comes to mind: Google. The success of your online marketing campaign largely hinges on how Google treats your website. As I’ve mentioned in past blog posts, Google’s mission is to provide reliable content based on the search terms users enter. Offering practical, relevant content is the…
Read MoreYour Dental Practice’s Most Valuable Asset
Most Practice Transition Consultants will tell you that a dental practice’s most valuable asset is its roster of patients. When purchasing a dental practice, you are essentially buying future cash flows, and nothing is more closely tied to those cash flows than active patients. Therefore, maintaining and growing your patient base is crucial to your…
Read MoreTop 5 Most Popular Objections to Using Call Tracking in Medical / Dental Practices
Tracking your practice’s incoming new patient phone calls is vital to your marketing strategy. This can be achieved effortlessly by placing a unique call tracking number on all your marketing channels, including your website, direct mail, billboards, etc. This way, you can track how many new patient calls each channel brings to your dental practice.…
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