Medical Marketing
Six Things You Should Look For When Choosing a Dental Marketing Company
Six Things You Should Look For When Choosing a Dental / Medical Marketing Company This week are discussing what dentists and doctors should be looking for when choosing a dental marketing company. Are they trying to lock you into a long-term contract? We hear it at least once a week. A dentist calls us and…
Read MoreWould You Hire The Person You Just Spoke To?
Would You Hire The Person You Just Spoke To? Recently my beautiful wife – whom I somehow convinced to marry me years ago – and I took an anniversary trip to New York City, the place where we first met each other. I booked the plane tickets through Delta Airlines months in advance. Unfortunately when…
Read MoreThe Top 6 Reasons Why Your Practice Should Be Advertising on Facebook
You already have a Facebook page set up for your practice (and if you don’t you should) but what does it do for you? If you are like many small business owners, posting to your social media account is something that happens “sometimes” and usually just during the holidays. But you can utilize your practice’s…
Read MoreWhat is Remarketing?
Today’s Topic: What is Remarketing? Remarketing. Are you familiar with this term? Maybe not but you have noticed its effects any time you are surfing the web. Have you ever Googled a phrase like “Men’s dress shoes” in order to find a pair you might like to buy only to see ads for Cole Haan…
Read MoreDo Your Goals Lack Clarity?
Today’s Topic: Do Your Goals Lack Clarity? “Clarity is Power.” – Tony Robbins About four years ago I took my Practice Treatment Plan team to a three day Tony Robbins event in New Jersey. I had heard great things about these events, but even after that I was somewhat skeptical when entering the hall. I…
Read MoreWhat Makes You So Special? 4 Tips on How to Answer that Question.
Everyone thinks they are special (including me). We all know we are better than our competitors. But when our patients ask us why, it is often a hard question to answer with certainty. Even though we may know what makes us better, it not always easy to communicate that to a patient. In the increasingly…
Read MoreA Huge, Untapped Source for New Patients. Right There in Your Office!
Today we’d like to talk about a source of new patient referrals that is often overlooked in a dental practice. Referrals from your team members. I am not talking about the friends and family referrals that you might get from your receptionist or your assistant (that you feel obligated to offer at a discount), but…
Read More5 Other Places Where Your Practice Needs to Be Online: Having a Website is Not Enough!
Total Online Presence. Does that sound familiar? It does if you are a client of Practice Treatment Plan. Our clients often hear us say, “It is not enough to just have a website to market your practice online! It requires a Total Online Presence.” Total Online Presence is a system of connected links, listings and…
Read MoreTwo Great TED Talks That Will Help You Be a Better Practice Owner (and a Better Leader)
When you own your own practice you are not just a doctor, but also a business owner, an entrepreneur and a leader. But what makes a person a great leader? Are leaders born or are they made? Famed marketing and management guru Simon Sinek discusses these topics in two short Ted Talks (links below). As…
Read MoreALERT! 5 Things You Need to Know About the Recent Google Changes
Welcome to Practice Treatment Plan’s Bi-weekly New Patient Marketing Tips! Delivered to you every two weeks. ALERT! 5 Things You Need to Know About the Recent Google Changes At the end of February Google made some big changes to how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right hand side of…
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