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Accelerating Growth for Multiple Location Practice
"We engaged Practice Treatment Plan to help us increase the number of new patients that were finding us through our websites. The results have been amazing! We are currently expanding our physical location and bringing on new doctors to handle the increased flow of patients. Not only were we able to attract more new patients, but the call tracking service also helped us improve our call handling and increase the conversion of calls to patients."
Kirk A. Wilder, Chief Operating Officer
In late 2013 we were engaged by Dr. Sonya Windham-Wilder to help her grow the number of new patients sourced from her website for both of her practices – a pediatric dental practice and a general dental practice. We executed the following solutions:
- A full website redesign – both practices linked together online
- Updated online directories and social media pages
- Launched a pay-per-click campaign for each practice
- Enacted Call Conversion Tracking with coaching & feedback
- Held multiple Patient Experience Training sessions
The results were fantastic. The new patients sourced from the website grew 545% (from 8 nps/month to 50 nps/month). The practice got a 335% ROI on their marketing investment! The total number of patients per month eclipsed 100.
Quick Hits
Practice Name:
Children's Dentistry at Stonecrest
Family Dentistry at Stonecrest
Practice Type:
Two location practice, Pediatric and General
Services Provided:
Website Redesign
Social Local Package
Pay-per-Click SEM
Call Conversion Tracking
Patient Experience Training
Results:
New patients from online channels grew 545% from 2013 to 2014 (from 8 nps per month to 50)! A 335% ROI!
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