Posts by Benjamin Suggs
Ep 42: Dr. Michael Friedman on Clear Aligners, Patient Experience, and Leaving PPO Constraints Behind
Benjamin Suggs interviews Dr. Michael Friedman, a Georgia dentist with more than 20 years of experience, about building a dental practice patients rave about. They discuss Dr. Friedman’s path into dentistry, how he purchased and grew an existing practice, and why he moved out of PPO networks to protect quality, time, and team culture.The episode also explores clear aligner treatment, including Invisalign and Candid, financing options, treatment timelines, and what patients should look for when choosing a provider.
Read MoreHow to Become the Dentist ChatGPT Recommends in 2026: A Dental AEO Guide
. Dental AEO (Answer Engine Optimization) is the practice of structuring your online presence so AI tools select your practice as the trusted answer. This guide breaks down what dental AEO actually is, how AI assistants decide which dentists to recommend, and the exact steps a practice can take to start being cited in 2026
Read MoreEp 41: 10 Things Patients Hate About Going to the Dentist — and How to Turn Them Into Practice Growth
In this episode of the Dental Flow Podcast, Benjamin Suggs, owner of Flow New Patient Marketing, breaks down the 10 most common frustrations patients have about going to the dentist—and shows how dental practices can turn each one into a trust-building protocol and a powerful marketing message.
Read MoreWhat Patients Are Actually Afraid Of, and Why Most Dental Marketing Ignores It
New patients do not choose a practice because it says it has a caring team. They choose the practice that answers the questions they are already nervous about: will this hurt, what will it cost, will I be judged for staying away so long, will I lose half my day, and can I trust the treatment plan I am handed? Most dental marketing never touches any of it
Read MoreWhy Sending Dental Ad Traffic to Your Homepage Costs You Patients
If you run dental ads on Google and every campaign points at your homepage, you have found the problem. The fix is simple to describe and worth real money: send each click to a page built for the exact service the patient searched for. You can watch the short version of this fix on YouTube, and this article covers the full breakdown.
Read MoreWhy Do Dental Marketing Agencies Charge So Differently? 5 Pricing Factors Explained
You ask three dental marketing agencies for quotes to help you get more new patients. One quotes $1,500 a month, another $4,500, and the third gives a vague answer like “it depends.” The goal is the same, but the prices are all over the place. Why does dental marketing cost so much at one agency and seem like a bargain at another?
Read MoreSpecialist Dental Agency vs. General Marketing Agency: Does Niche Matter?
You are weighing a specialist dental agency vs. general marketing agency, and the honest question underneath it is about money: does dental specialization justify the premium, or can any competent agency get the same result for less? It is a fair challenge.
Read MoreMonth-to-Month vs. Long-Term Contract Dental Marketing: The Honest Tradeoffs
The choice between month-to-month dental marketing and a long-term agreement is not just about flexibility. It shapes who carries the risk, how an agency behaves month over month, and what you can do when results stall. This guide lays out the honest tradeoffs on both sides, where each model genuinely makes sense, and how Flow New Patient Marketing approaches the question differently.
Read MoreIn-House Dental Marketing vs. Hiring an Agency: Which Is Right for Your Practice?
Your front desk is already slammed. Your associate keeps asking when the schedule will fill. And somewhere between charting and payroll, you’re supposed to decide whether to hire a marketing person, hand it to an agency, or just have someone in the office “handle the Facebook stuff.” The in-house route feels cheaper and more controllable.
Read MoreEp 40: The Future of Orthodontics: Personalized, Conservative, and Modern with Dr. Martin Rabinovich
In this episode, Dr. Martin Rabinovich shares his journey of starting a personalized orthodontic practice, emphasizing conservative treatment approaches, the importance of patient compliance, and the value of board certification. He discusses treatment options, practice management, and insights into adult orthodontics.
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