Archive for July 2025
Ep 32: Google’s Game-Changing Update for Instagram
In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms.
Read MoreEp 31: Why Your Dental Website’s Google Traffic is Tanking
In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google’s EAT guidelines, the importance of comprehensive and informative content, answering common questions transparently, and localizing content to improve search visibility.
Read More7 Common Dental Marketing Problems That Kill Your ROI (And How to Fix Them)
You’re spending thousands on dental marketing each month. But when you look at your new patient numbers, something doesn’t add up. The phone isn’t ringing as much as it should. Your website gets traffic but few appointments. Sound familiar?
Read More7 Signs Your Dental Marketing Agency Is Wasting Your Money
You’re investing thousands of dollars each month in dental marketing, but your appointment book looks the same as it did six months ago. Sound familiar? Many dental practices find themselves trapped with dental marketing agencies that promise big results but deliver little more than fancy reports and excuses.
Read MoreLocal SEO vs Organic SEO for Dental Practices
When you’re looking to attract new patients to your dental practice through online search, you’ll encounter two powerful but distinct strategies: local SEO and organic SEO. Understanding the difference between these approaches—and how to leverage both—can transform your practice’s online visibility and patient acquisition efforts.
Read More