What Is Remarketing?

Remarketing. Are you familiar with this term? Even if you aren’t, you’ve likely experienced its effects while browsing the web. Imagine you’ve Googled a phrase like “Men’s dress shoes” to find a pair you might want to buy. Suddenly, ads for Cole Haan start appearing in your Facebook feed and on various websites you visit. Or perhaps you added items to your shopping cart on Amazon but left them there, only to be bombarded with ads offering discounts. This is the power of remarketing and can be incredibly effective for your dental practice.

Understanding Remarketing

Remarketing is a digital marketing strategy that shows targeted ads to individuals visiting your website. The goal is to re-engage these potential customers and encourage them to return to your site and take action, such as booking an appointment or making a purchase.

For example, consider how beneficial it would be to place ads in front of people who have visited your dental practice’s website but didn’t call to set an appointment. Maybe they are in the “research phase” of undergoing a dental implant procedure and watched a video about it on your site. Every time they log into Facebook or browse the internet, a relevant ad for your implant service appears. This repeated exposure helps keep your practice top-of-mind.

How Remarketing Works

Remarketing uses cookies to track visitors to your website. When someone visits a specific page on your site, a cookie is placed in their browser. This cookie allows you to display ads as they browse other websites or use social media platforms. The ads they see are determined by the pages they visit on your site, ensuring the content is relevant to their interests.

Benefits of Remarketing for Dental Practices

1. Increased Brand Recall: The more times a potential patient sees your name and practice, the more familiar and comfortable they become with your brand. This increased visibility can significantly boost brand recall, making them more likely to choose your practice when they book an appointment.

2. Targeted Advertising: Remarketing allows you to tailor your ads based on the specific pages a visitor views. For example, if someone visits your page about dental implants, they will see related ads, making your advertising more relevant and effective.

3. Higher Conversion Rates: People who see your remarketing ads are already familiar with your practice, having visited your website previously. This familiarity increases the likelihood of conversion, as these individuals have already shown an interest in your services.

4. Cost-Effective Marketing: Remarketing targets individuals who have already expressed interest in your practice, making it a cost-effective way to reach a warm audience. You’re not spending money on broad, untargeted advertising but instead on ads directed at potential patients who are more likely to convert.

Implementing a Remarketing Campaign for Your Practice

Step 1: Define Your Audience. Determine which website visitors you want to target with your remarketing ads. This could include individuals who visited specific pages, such as those about particular treatments or services, or those who started but still need to complete an appointment booking process.

Step 2: Create compelling ads. Design ads that are visually appealing and have clear calls to action. The content should be relevant to the pages the visitor previously viewed. For example, if someone visited your page about teeth whitening, your ads should highlight the benefits and special offers related to teeth whitening services.

Step 3: Set Up Remarketing Tags. Install remarketing tags on your website. These snippets of code place cookies in visitors’ browsers, enabling you to track their activity and show them relevant ads later.

Step 4: Choose Your Platforms. Decide where you want your remarketing ads to appear. Google Ads and Facebook are popular platforms for remarketing due to their extensive reach and targeting capabilities.

Step 5: Monitor and Optimize the performance of your remarketing campaign and make adjustments as needed. Monitor key metrics such as click-through rates, conversions, and return on investment (ROI) to ensure your campaign is effective.

Why Remarketing is a Game Changer

Remarketing is particularly powerful because it reaches people who have already shown interest in your practice. These individuals are much more likely to convert than those reached through traditional advertising. By staying in front of these potential patients, you significantly increase the chances that they will choose your practice when they are ready to take action.

Getting Started with Remarketing

If you’re ready to implement a remarketing campaign for your dental practice, the Practice Treatment Plan New Patient Marketing specialists can help. Our expertise allows us to set up and manage an effective remarketing strategy tailored to your specific needs and goals.

To learn more about our remarketing services and how they can benefit your practice, contact us at 888-412-8820 or our website at Practice Treatment Plan New Patient Marketing. Start leveraging the power of remarketing to re-engage potential patients and grow your practice today.