Three Ways to Get Google Reviews for Your Dental / Healthcare Practice

In today’s digital age, Google Reviews are vital for the success of your dental or healthcare practice. Patient reviews on your Google My Business page can significantly impact your online reputation, search engine ranking, and ability to attract new patients. However, reviews must be solicited carefully to avoid violating Google’s guidelines. Here, we’ll explore the importance of Google Reviews and three practical ways to encourage patients to leave reviews while avoiding common pitfalls.

The Importance of Google Reviews

Google Reviews are crucial for several reasons:

  1. Visibility and Credibility: Reviews help boost your practice’s visibility on Google search results and Google Maps, making it easier for potential patients to find you. Positive reviews build credibility and trust among prospective patients.
  2. Influence on Decisions: Many rely on online reviews to decide about healthcare providers. Positive reviews can influence their choice, making them more likely to choose your practice over competitors.
  3. Search Engine Ranking: Google’s algorithm considers the quantity and quality of reviews when ranking businesses. Positive reviews can improve your ranking, driving more traffic to your practice’s website.

Soliciting Reviews – Be Careful

While it’s important to encourage patients to leave reviews, you must do so within Google’s guidelines to avoid penalties. Google prohibits offering financial incentives or rewards in exchange for reviews. Despite this, many businesses find motivating patients to leave reviews voluntarily challenging. Additionally, be aware that Google can detect and remove reviews that appear manipulated, such as those coming from the same IP address or a sudden spike in reviews.

To avoid these issues, refrain from asking employees to post reviews from your office or set up an in-office review kiosk. Inform patients to avoid connecting to your office’s Wi-Fi when leaving reviews. With these cautionary notes in mind, let’s explore three effective and compliant ways to encourage patients to review your practice.

Method #1: Deliver Exceptional Service and Experience

The most effective way to encourage positive reviews is to provide exceptional service and a memorable patient experience. While this may sound cliché, it is a fundamental strategy. Exceptional service goes beyond meeting expectations; it involves creating a WOW factor that delights patients and encourages them to share their positive experiences.

To achieve this, focus on:

  • Personalized Care: Take the time to understand each patient’s unique needs and preferences. Personal touches, like remembering a patient’s name or details about their previous visits, can make a big difference.
  • Comfortable Environment: Ensure that your office environment is welcoming and cozy. This includes everything from the ambiance of your waiting area to the demeanor of your staff.
  • Efficient Processes: Streamline appointment scheduling, check-in, and check-out processes to minimize wait times and make visits as smooth as possible.

When patients express satisfaction with their visit, seize the opportunity to ask if they would be willing to leave a review on Google. A simple, sincere request can go a long way in motivating happy patients to share their positive experiences.

Method #2: Mine Your Core Base

Just as political candidates turn to their most loyal supporters for help, you can reach out to your core base of loyal patients for reviews. Identify 10-20 patients who consistently support your practice and have had positive experiences.

Here’s how to do it:

  • Personalized Requests: Contact these loyal patients in person, by phone, or via email. Explain the importance of their reviews and how they can help other potential patients find quality care.
  • Instructions: Make it easy for them by providing clear instructions on leaving a review. Please email a direct link to your Google My Business page and step-by-step instructions.

If you need a sample email template to send to patients, please get in touch with us at ben@practicetreatmentplan.com, and we’ll provide one.

Method #3: Blast an Email to Current Patients with Gmail Accounts

One of the simplest ways to gather reviews is by emailing your current patients, especially those who already have Gmail accounts. Since a Google account is required to leave a review, targeting patients with Gmail addresses increases the likelihood of them being able to leave a review without additional steps.

Follow these steps:

  • Segment Your List: Use your dental software to filter out patients with Gmail accounts. Before sending the email, review the list to ensure you exclude anyone who might have had a negative experience.
  • Craft a Compelling Email: Write a friendly, concise email explaining why reviews are essential for your practice and how their feedback can help others. To simplify the process, include a direct link to your Google My Business page.
  • Follow-up: Send a follow-up email to remind patients to leave their reviews. A gentle reminder can often prompt action from those who may have intended to leave a review but forgot.