Patient Education Content On The TV In Your Practice’s Reception Area

Today, we will explore the numerous benefits of displaying patient education content on the TV in your practice’s reception area. Many clients often ask for our opinion on using educational videos in their waiting rooms. Our stance is clear: it’s a great idea. Explore why integrating patient education videos can enhance the patient experience and boost your dental practice’s success.

Why Patient Education Videos Are Better Than News Channels

One of the primary reasons to switch to patient education videos is simple: they are far more beneficial than having news channels like Fox News or CNN playing in your waiting area. News channels often broadcast stressful or upsetting content that can negatively affect your patients’ moods.

You want patients to enter their appointments feeling calm and positive, not agitated by the latest stock market downturn or global crisis. If educational videos are not an option, consider other calming alternatives, such as the Cooking Channel or Animal Planet, which have been proven to reduce anxiety.

Decreasing Perceived Waiting Times

Engaging content in the reception area can significantly decrease perceived waiting times. When patients are occupied with exciting and informative videos, they are less likely to notice the time they spend waiting. This can lead to a more positive overall experience and reduce feelings of impatience or frustration.

Educational videos can keep patients engaged and distracted, making their wait shorter and more pleasant.

Catering to Generation X and Millennials

Research indicates that Generation X (born in the mid-1960s to early 1980s) and Millennials (born in the early 1980s to early 2000s) respond better to visual content on TV or video than traditional print media. These generations are more likely to watch a video than to pick up and read a brochure.

You can capture their attention more effectively by displaying educational videos and engaging them with your content. This engagement can enhance their understanding of your services and increase their interest in discussing treatment options.

Simplifying Medical Information

Educational videos can bridge the communication gap between medical jargon and everyday language. Patients often appreciate having complex medical services explained more colloquially and engagingly. Videos can simplify intricate procedures and treatments, making them more accessible and understandable for patients.

This clarity can lead to better-informed patients who feel more comfortable and confident about the treatments they are considering.

Encouraging Patient Inquiries

One of the most significant advantages of educational videos is their potential to prompt patients to inquire about additional services. For instance, a patient who initially came in for a routine extraction might see a video about dental implants and become interested.

They might ask, “Hey, doc, how much does that cost?” This curiosity can make your job of treatment planning much easier, as patients are already primed to learn more about your services. It opens the door for more in-depth conversations about treatment options and can lead to increased acceptance of comprehensive care plans.

Maximizing Engagement Time

When marketing to potential patients externally, you typically have a minimal window to capture their attention. For example, when a prospective patient visits your website, you have about five seconds to engage them before they decide whether to explore further or leave—the total time spent on a website averages just a few minutes.

In contrast, the average waiting time in a medical reception room is around 15 minutes. This extended period is a valuable opportunity to engage patients with your services. By showing educational videos, you can utilize this time to inform and educate patients about various treatments and procedures, making the most of their wait.

Additional Benefits of Patient Education Videos

  • Building Trust and Credibility: High-quality educational videos can help build patient trust and credibility. You position your practice as a knowledgeable and caring provider by demonstrating your expertise and commitment to patient education.
  • Enhancing Patient Satisfaction: Patients who understand their treatment options and the benefits of specific procedures are more likely to feel satisfied with their care. Educational videos can improve their knowledge and confidence, increasing satisfaction.
  • Reducing Anxiety: Many patients experience anxiety about dental visits. Educational videos can demystify procedures and alleviate fears by showing step-by-step processes and explaining what to expect. This transparency can help reduce stress and make patients feel more at ease.
  • Boosting Treatment Acceptance: Patients who are better informed about their options are more likely to accept recommended treatments. Educational videos can highlight the advantages of various procedures, encouraging patients to proceed with necessary care.

Implementing Educational Videos in Your Practice

To effectively implement educational videos in your reception area, consider the following steps:

  1. Select High-Quality Content: Choose professionally produced, accurate, and relevant videos for your services. Ensure the content is engaging and easy to understand.
  2. Regular Updates: Update the videos regularly to keep the content fresh. This prevents repeat patients from seeing the same content repeatedly and keeps the information current.
  3. Strategic Placement: Position the TV in the reception area where it is easily visible to all patients. Ensure the sound is at an appropriate level so it is audible without being disruptive.
  4. Patient Feedback: Solicit feedback from your patients about the videos. This can provide insights into what content they find most valuable and engaging, allowing you to tailor future selections.
Are you interested in using patient education videos in your reception area? We recently signed a partnership agreement with Dear Doctor TV to provide their in-practice services at a discount for our clients!
For more information, call us at (866) 433-1645 or visit https://newpatientsflow.com/reception-area-tv-marketing to learn more!

Practice Success,

Benjamin Suggs

New Patient Marketing Strategist

Practice Treatment Plan, Inc.