Creating WOW Moments for Your Patients

Welcome to Practice Treatment Plan’s Weekly New Patient Marketing Tips! As a new patient marketing company, we primarily focus on strategies to attract new patients to your practice. However, it’s equally important to create an excellent patient experience to encourage those new patients to refer even more new patients. The referral multiplier concept hinges on the belief that every patient has at least one person they can refer to your practice. For the remainder of this year, we will discuss “WOW Moments” and ways to attract and retain quality new patients while encouraging them to refer even more patients!

The Importance of WOW Moments

Imagine this scenario: You walk into a dental practice and are greeted by a dingy room that needs updating since the Reagan administration. You tap lightly on a fogged sliding glass window, which opens to reveal the top of a receptionist’s head. She slides a clipboard toward you, barely glancing up from her paperwork. After completing the forms, you return the clipboard to the counter before the closed window. Minutes tick past your appointment time as you flip through a 1991 Reader’s Digest. Finally, your name is called, but the person summoning you is halfway down the hall before you even stand up, leaving you to jog to catch up.

Does this sound like the patient experience in your practice? Hopefully not, because times have changed. The competition for new and better patients is fierce, and you must follow the new rules to succeed. Today’s patients expect instant gratification, exceptional customer service, and the ability to share their experiences publicly. More than providing excellent healthcare is required; you must offer an outstanding patient experience.

Creating WOW Moments

WOW Moment: Throw a Patient Appreciation Party

With Thanksgiving around the corner, it’s the perfect time to show gratitude to your current patients by hosting a free yearly event in their honor. This event should include great food, fun activities, and fellowship opportunities. Most importantly, encourage your patients to invite friends and family who are not yet your practice’s patients. Here are some ideas for hosting a successful patient appreciation event:

  1. Host at Your Practice or Off-Site: You can hold the event to showcase your modern design and cutting-edge equipment or at a local restaurant, such as a pizza place. If your practice treats children exclusively, renting a movie theater for an afternoon can be a fun and memorable experience for current and potential new patients.
  2. Give Out Prizes: Engage your patients by raffling off exciting prizes. Offer a raffle ticket for every non-patient guest they bring to the event, increasing their chances of winning. Let potential new patients enter the raffle once they provide their contact information for follow-up. Partner with local businesses to contribute raffle items, which can help cut costs and promote their businesses. For example, local massage businesses might participate by donating gift cards or setting up a massage chair to offer free 5-minute back massages. This creates a win-win situation for everyone involved.
  3. Promote Before and After the Event: Start promoting your event about a month in advance to ensure a good turnout. Use various channels like your website, social media, and in-office flyers. During the event, take many photos and share them on your website and social media platforms afterward. This showcases your practice’s fun and engaging atmosphere and encourages potential new patients to join in the future.

Benefits of WOW Moments

Creating WOW moments for your patients has several benefits:

  • Enhanced Patient Experience: By providing exceptional experiences, you create lasting positive impressions. Patients who feel valued and appreciated are likelier to stay loyal to your practice and refer others.
  • Increased Referrals: Happy patients are likelier to share their positive experiences with friends and family. This word-of-mouth marketing is invaluable and can significantly boost your patient base.
  • Improved Online Reputation: Exceptional patient experiences often translate into positive online reviews. Encourage satisfied patients to leave reviews on platforms like Google, Facebook, and Yelp. A solid online reputation can attract new patients who are researching dental practices.
  • Stronger Patient Relationships: Engaging with patients outside regular appointments helps build stronger relationships. These connections can lead to increased patient satisfaction and trust in your practice.

Additional WOW Moments

Here are some additional ideas for creating WOW moments in your practice:

  • Personalized Welcome Kits: Create welcome kits for new patients that include a personalized welcome letter, a small gift, and information about your practice and services. This thoughtful gesture makes new patients feel valued from the start.
  • Follow-Up Calls: After significant treatments or procedures, have a staff member call the patient to check their well-being and answer any questions. This personal touch shows that you care about their recovery and satisfaction.
  • Comfort Amenities: To enhance the patient’s comfort during their visit, offer warm blankets, noise-canceling headphones, and soothing music. Small touches like these can make a big difference in their overall experience.
  • Seasonal Events: Host seasonal events or themed days at your practice. For example, you could have a festive decorations day or a summer ice cream social during the holiday season. These events add fun and excitement to regular appointments.