Archive for June 2024
Ep 7: Dental Practice Sales & Transitions with Dental Broker Ryan LaPrad, DDS Match South
Ep 7: Dental Practice Sales & Transitions with Dental Broker Ryan LaPrad, DDS Match South Watch Subscribe to our YouTube Channel Download Audio File DOWNLOAD (opens in new tab) Subscribe, Rate & Share (opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab) Summary As a dentist nearing retirement,…
Read More5 Things You Need to Know About the Recent Google Changes
In late February 2016, Google significantly changed how they display search results. They removed Pay-Per-Click (PPC) advertisements from the right-hand side of the results page and added a fourth PPC ad at the top of the search results. What does this mean for your practice? Trust us, these changes are crucial for any doctor or…
Read More4 Things You Need to Know About Your Dental Practice Real Estate (and how it can help you get more New Patients)
We are excited to have our friends at Crown Tenant Advisors share their unique dental and medical real estate knowledge in a Q&A format. Their insights can help you understand how to leverage your practice’s location to attract more new patients and manage your real estate investments wisely. Enjoy! Q: We know that a practice’s…
Read More5 Other Places Where Your Dental Practice Needs to Be Online: Having a Website is Not Enough!
Total Online Presence. Does that sound familiar? If you’re a client of the Practice Treatment Plan, it should. We often emphasize that just a website is insufficient to market your practice online effectively. Achieving a Total Online Presence is crucial. This involves a system of interconnected links, listings, and content pages that enhance your online…
Read MoreGoogle Search: The Cornerstone of Digital Marketing Success
When people think of digital marketing, one word consistently comes to mind: Google. The success of your online marketing campaign largely hinges on how Google treats your website. As I’ve mentioned in past blog posts, Google’s mission is to provide reliable content based on the search terms users enter. Offering practical, relevant content is the…
Read MoreYour Dental Practice’s Most Valuable Asset
Most Practice Transition Consultants will tell you that a dental practice’s most valuable asset is its roster of patients. When purchasing a dental practice, you are essentially buying future cash flows, and nothing is more closely tied to those cash flows than active patients. Therefore, maintaining and growing your patient base is crucial to your…
Read MoreTop 5 Most Popular Objections to Using Call Tracking in Medical / Dental Practices
Tracking your practice’s incoming new patient phone calls is vital to your marketing strategy. This can be achieved effortlessly by placing a unique call tracking number on all your marketing channels, including your website, direct mail, billboards, etc. This way, you can track how many new patient calls each channel brings to your dental practice.…
Read MorePatient Education Content On The TV In Your Practice’s Reception Area
Today, we will explore the numerous benefits of displaying patient education content on the TV in your practice’s reception area. Many clients often ask for our opinion on using educational videos in their waiting rooms. Our stance is clear: it’s a great idea. Explore why integrating patient education videos can enhance the patient experience and…
Read MoreWhat About Other Review Sites (besides Google)?
Regarding online reviews, Google My Business is undoubtedly one of the most important platforms for your dental practice. However, it’s not the only player in the game. Patients can rate and review your practice on several other review sites. Leveraging these platforms can help you build a robust online presence and attract more patients. Let’s…
Read MoreWhy Are Google Reviews So Important For Your Healthcare Practice?
In the digital age, the success of your dental practice heavily relies on your online presence. One of the most critical components of this presence is Google Reviews. These reviews can significantly impact your practice’s reputation, visibility, and patient acquisition efforts. Let’s delve into what Google Reviews are, why they are vital, and how you…
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