Archive for June 2016
What Makes You So Special? 4 Tips on How to Answer that Question.
Everyone thinks they are special (including me). We all know we are better than our competitors. But when our patients ask us why, it is often a hard question to answer with certainty. Even though we may know what makes us better, it not always easy to communicate that to a patient. In the increasingly…Read More
A Huge, Untapped Source for New Patients. Right There in Your Office!
Today we’d like to talk about a source of new patient referrals that is often overlooked in a dental practice. Referrals from your team members. I am not talking about the friends and family referrals that you might get from your receptionist or your assistant (that you feel obligated to offer at a discount), but…Read More
5 Other Places Where Your Practice Needs to Be Online: Having a Website is Not Enough!
Total Online Presence. Does that sound familiar? It does if you are a client of Practice Treatment Plan. Our clients often hear us say, “It is not enough to just have a website to market your practice online! It requires a Total Online Presence.” Total Online Presence is a system of connected links, listings and…Read More
Two Great TED Talks That Will Help You Be a Better Practice Owner (and a Better Leader)
When you own your own practice you are not just a doctor, but also a business owner, an entrepreneur and a leader. But what makes a person a great leader? Are leaders born or are they made? Famed marketing and management guru Simon Sinek discusses these topics in two short Ted Talks (links below). As…Read More